Currently, the start-up industry is booming. With this, the need for design has risen yet the quality of design has decreased. This is because too many start up companies are seeing design as another business expense, just like buying another desk or a stack of paper. This line of thinking is completely wrong. Because whilst a desk will be sat in your office for you to work at, a piece of design is often the consumer facing part of your business.
Let’s take a brand for example. It is the logo, the voice, the identity of the company, yet people neglect it and try to pay as low as possible just to get it out the way. They then pay for a website to be made, which does not follow basic User Experience rules and doesn’t convert as well as it should.
Design is not just another business expense, it is an investment into how your company communicates with its users. Apple can charge more than competing companies because of the brand it has built for itself. Sleek, modern and sophisticated.